A one-of-a-kind government initiative designed to transform the essence of India’s e-commerce domain
With the global e-commerce surge making rapid strides in India, revolutionizing the livelihood of millions of sellers is the need of the hour. A less than 2% of sellers in India have the privilege of leveraging the benefits of e-commerce. This alarming fact is a clear signal that the vast majority of sellers need access to e-retailing opportunities. ONDC was launched in December 2022 to address the urgent requirement, and accelerate the e-retail expansion to optimum potential in India.
ONDC is an innovation born from a pressing need to uncover unlimited opportunities hidden in the nation’s e-commerce sector. The revolutionary movement leaves no stone unturned to accelerate e-commerce penetration in India by empowering sellers of diverse types and sizes. While India is rapidly changing tracks towards digital empowerment, ONDC is the latest tech-based sensation that is all set to transform the way e-commerce is carried out in the nation.
It’s an open protocol built on open-source specifications that transforms innovative ideas to purpose-driven services. This step not only facilitates the scaling of e-commerce opportunities, but gives startups the thrust to grow collaboratively.
Creating a unified e-commerce ecosystem
ONDC aims to unlock new opportunities in the e-commerce industry by exclusively empowering micro, small and medium enterprises and independent, small traders. The Department for Promotion of Industry and Internal Trade (DPIIT) has taken definitive steps to enable these traders register and enhance their business on online platforms.
All traders can carry out their business activities seamlessly using any ONDC compatible application. It helps them increase their chances of being easily discovered online and scale their digital presence by doing away with specific platform-centric standards and policies.
Unique Features of ONDC
Experience the never-before benefits of the NexGen initiative curated by the government of India to revolutionize the e-commerce network. Reap the benefits that include:
- Enhanced visibility across the masses
- Sellers enjoy equal opportunities to compete with renowned players online
- List your business on multiple buyer apps on the ONDC network
- Integrated logistics partners to deliver your products seamlessly across multiple regions
- Buyers enjoy a seamless online shopping experience with access to a wider range of products across numerous categories
- Do away with hidden charges and significant commission amounts
- Sellers enjoy better credit and financing solutions to expand their online presence
- Insignificant third-party interference between your business and customers
- Enjoy complete control over your inventory and pricing
- The open network interface allows sellers and buyers to transact with utmost transparency
- The single network also empowers sellers to scale their business exponentially